Eighty-seven cultural, sporting, seasonal and shopping events across the UK calendar, each with the merchandising focus, the audience, when to switch the ads on, when to stop promising delivery, and which automated flow to trigger. Built by Real Agency for growing retailers.
Open any event for the full plan: who to target, what to merchandise, the promotion angle, and the automated flow to set up in your ESP. Orange-edged events are the next three coming up.
Five things we would do with this calendar before January. No guff.
The moment your standard shipping deadline passes, site conversion rates normally plummet because buyers panic that their order won't arrive on time. Use the UK Shipping Cut-Off column to trigger a pre-scheduled website banner update that shifts instantly from physical products to instant e-gift vouchers and digital gift cards delivered by email.
Instead of expecting customers to browse your site to find matching individual items for a World Book Day costume or a festival outfit, create a dedicated, pre-packaged bundle (for example an Ultimate Festival Kit). One click, one discount, a much higher average order value.
Rather than building a new Father's Day, Back to School or Black Friday page from scratch every single year, which destroys your Google SEO authority, create permanent, hidden URLs (like brand.co.uk/pages/black-friday). Leave them live year-round, refresh the products four weeks out, and point all paid traffic directly at them.
Align your email marketing directly with the Automated Email Flow Triggers column. Instead of blasting the entire database with generic newsletters, set up a dynamic countdown timer inside your abandoned cart flows during the final 72 hours of a major shipping window.
Ad costs (CPMs) skyrocket during the seven days directly leading up to major retail events like Valentine's Day or Black Friday. Use your Paid Ad Launch window to run top-of-funnel lead generation and video engagement ads early, while traffic is cheap, then retarget that warm audience through email and organic social when the buying window peaks.
Real Agency is the eCommerce agency for growing retailers. We grow, build and support stores on Shopify, Magento and BigCommerce.