Fifty-eight UK food days, drinks days, seasonal peaks and gifting windows, each with the merchandising focus, the audience, when to switch the ads on, when to stop promising delivery, and which automated flow to trigger. Built by Real Agency for the brands we grow.
Open any event for the full plan: who to target, what to merchandise, the promotion angle, and the automated flow to set up in your ESP. Orange-edged events are the next three coming up.
Five things we would do with this calendar before January. No guff.
The moment the standard shipping deadline passes, conversion rates normally plummet because buyers are afraid their order won't arrive in time. Use the UK Shipping Cut-Off column to trigger a pre-scheduled website banner update. The banner must shift instantly from promoting physical products to highlighting instant e-gift vouchers or gift subscription passes delivered by email.
Instead of expecting customers to add multiple individual items to their cart for Pancake Day or a summer BBQ, create a dedicated, discounted bundle (for example a Pancake Party Kit containing the mix, a luxury chocolate spread and a premium syrup). This drives up average order value significantly.
Rather than building a new Father's Day or Easter page from scratch every single year and destroying your Google SEO rankings, create permanent, hidden URLs (like brand.co.uk/pages/fathers-day-gifts). Leave it live year-round, update the products four weeks before the event, and point all paid traffic directly to it.
Look at the Automated Email Flow Triggers column. Instead of blasting the entire database with generic newsletters, set up a countdown timer inside your abandoned cart flows during the final 72 hours of a major shipping window. Phrasing like "You have 4 hours left for guaranteed Easter delivery" out-converts standard sales text by over 30%.
Ad costs (CPM) skyrocket during the seven days directly leading up to major events like Mother's Day and Christmas. Use the Paid Ad Launch window to run lead-generation and video-view ads early when traffic is cheap. This builds a warm custom audience you can retarget via cost-effective email and organic social when the buying window peaks.
Real Agency is the eCommerce agency for growing retailers. We grow, build and support stores on Shopify, Magento and BigCommerce.